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McVm
Plants

UX Process

01

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The Project

McVm Plants is a prototype of a website dedicated to acquiring knowledge about plants. The mock-up is created with an emphasis on aesthetic appearance, clarity, and usability. The prototype is based on design principles and Gestalt principles. This project is not implemented, I created it to develop myself as a designer.

02

Project Goal

Create a prototype of a website that will be aesthetic, useful, and with an emphasis on the detail of elements. The website is dedicated to caring for and learning about plants in a friendly and simple way.

03

Project Hypoteses

• People do not know how to care for plants.
• There is a lack of resources with easy and accessible knowledge about vegetation.

04

Team

Only I was involved in creating this project.

05

Tools

Figma, Google Docs

06

Duration

November 2020 - January 2021

07

Methods

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1

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2

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3

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4

Research

Define

Ideate

Prototype

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Low - Fidelity Wireframes

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09

High - Fidelity Wireframes

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Typography: Antic Dione, Abhaya Libre
Colours:

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10

User Persona

Jennie Smith

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Profession: Psychologist

Age: 29

Location: Warsaw, Poland

Family:  Parents, sisters, cat

Motivation

• save as many plants as possible,
• learn about new species and types of plants,
• distribute rescued plants to patients

"I love how plants beautify the interior and soothe the soul."

Bio

Jennie is a young woman, a psychologist by profession. At work, she must be understanding, empathetic and calm. She feels calm and relaxed in the surroundings of plants, which is why she cares for the vegetation in her office and apartment. Jennie loves to spend her free time snuggled in a book. Her passion is to save neglected plants that people often throw away or give away for free. She loves seeing plants bloom when given the right conditions.

Characteristics

sensitive, aspiring, benevolent, calm, friendly, compassionate, empathetic, exciting, forgiving, helpful, kind, selfless, sympathetic

Frustrations

• she does not like when people throw away plants
• people do not know how to care for plants,

11

Final product

Click here to view the final prototype in Figma.

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Design. Ideas. Creativity.

© 2022 By Milena Voskanyan. All rights reserved.

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